Brand Identity Webflow Product Photography Creative Copywriting
Crafternoon Club Brand Identity & Website
Goal: Build a distinctive brand from the ground up, combining visual identity, website design, copywriting, and creative product photography to create a cohesive and memorable customer experience.
My Role
Crafternoon Club is my side business, which gave me complete creative freedom over every aspect of the brand. The mission is to create welcoming spaces where people can unplug, connect with others, and learn a new creative skill. I wanted the brand to reflect my own personality, so I paired bold colors, playful illustrations, original product photography, and a distinctive tone of voice to create an identity that feels approachable, modern, and fun.Tools & Tech
- Canva – logo, typography, color scheme
- Webflow – website design
Impact
Developed a cohesive brand identity that differentiates the business through a bold visual style and distinctive personality.
Designed and developed a responsive website in Webflow, wrote all copy and brand messaging.
Established a cohesive product photography style that reinforces the brand's visual identity and tone of voice.