Resume - Daria Works

DARIA SASS / Digital Experience Manager

I'm a Digital Experience Manager who turns messy, fragmented systems into clean, scalable digital experiences that actually drive business results. Over 9+ years I've delivered web projects across hospitality, tourism, local government, real estate, financial services, and edtech — owning the full DX lifecycle from UX and CMS to CRO, personalization, and analytics. I'm scrappy, independent, and fast — I pick up new tools, industries, and challenges quickly, and I lead projects from concept to launch on time and beyond expectations.

Design + Build

Occano

Maintenance + Design

Personal Values

Accountability

Assertiveness

Authenticity

Curiosity

Responsibility

Open-mindedness

Flexibility

Creativity

Toolkit

Wordpress
Contentful
Shopify
AEM
HTML
CSS
Figma
Sketch
Illustrator
Photoshop
Jira
Monday.com

Asana
Hubspot
Marketo
Mailchimp
Sharpspring
Google Analytics
Google Tag Manager
Looker
Mutiny
Drift
Ceros

Education & Certificates

Master of International Economics, Ural State University of Economics

Certified Scrum Product Owner, Scrum Alliance

Front End Web Development, Trident Tech

Online Courses:

Agile Project Management, Google
UX/UI, CalArts
SEO, UC Davis
Google Analytics, Google
Prompt Engineering for ChatGPT, Vanderbilt

Work Experience

Web Experience & Digital Design Manager | Veris Insights, July 2025 - Present

Turning website into a strategic lead-generating engine

Web Product Manager | Sagepath Reply, Nov 2024 - May 2025 [Contract]

Owned end-to-end development of a new customer digital onboarding experience.
Led a 150+ page CMS migration from CrownPeak to Kentico.

Coursera | Growth Web Producer, Jan 2023 - July 2024

Designed and owned a modular template library and web production workflow system.
Led CRO and personalization strategy, running A/B tests and industry-specific experiments.
Drove web execution for high-impact demand generation campaigns.

BGRM | Senior Web Producer, 2018-2022

Owned the full digital experience lifecycle for 50+ client web products.
Unified project management operations across 3 merged teams post-acquisition.

Doug Shorter Property Management | Web Designer, 2018

Overhauled the website through a comprehensive redesign, leveraging best-in-class UX and SEO practices.

Park Inn by Radisson | Marketing Manager, 2013-2015

Pioneered the establishment of the marketing function from the ground up, implementing global brand strategies in house.

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