Localization Interactive Content

Coursera Global Skills Report

Goal: Create a visually engaging, interactive, and localized annual report to showcase country-specific skills data, drive qualified leads, and reinforce Coursera’s authority in global workforce development.

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My Role

  • Built the main landing page in Contentful with support for interactive and localized components
  • Collaborated with designers, content creators, and marketers to ensure alignment on visuals and messaging
  • Coordinated localization of the report for multiple languages and regional audiences
  • Integrated an interactive skills map powered by Ceros

Tools & Tech

  • Contentful – structured, organized, and published content across locales
  • Figma – collaborated on design and layout of page components
  • Ceros – developed and embedded interactive map experience
  • Jira – managed project timelines and cross-team collaboration

Impact

Launched the project 2 weeks ahead of deadline, giving the marketing team a head start

Successfully localized the report for multiple international markets
Delivered a seamless, interactive UX experience with dynamic skills data visualization

Helped generate 1.7K MQLs through strong content structure, localization, and performance

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