Content Strategy Web UX Optimization Information Architecture

Coursera Enterprise Resource Library Consolidation

Goal: Improve user experience and content discoverability by consolidating fragmented resources into a single, well-organized library for Coursera’s enterprise.

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My Role

  • Led the initiative to streamline Coursera Enterprise’s resource library content
  • Acted as the liaison between content, design, and engineering teams

Tools & Tech

  • Contentful – content tagging, structure organization, and CMS updates
  • Figma – reworked navigation and filter logic with UX wireframes
  • Jira – managed tasks, tracked progress, and collaborated with devs

What I did

  • 🗂️ Audited and tagged existing resources for consistency and taxonomy alignment
  • 🧭 Redesigned navigation to enhance UX and reduce bounce rates
  • 🔁 Mapped redirects to preserve SEO equity and support a seamless user journey
  • 🛠️ Worked with developers to implement filters, search functionality, and dynamic content categories

Impact

Improved content discoverability through intuitive filters and a responsive design

Reduced redundant content by 40%, increasing user satisfaction and internal content clarity

Created a scalable structure for new resources, reducing future maintenance effort

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