DARIA SASS / Web Manager / Web Product Manager

Versatile and results-driven Web Product Manager and Producer with 9 years of experience delivering impactful web projects across hospitality, tourism, financial services, and edtech. I thrive at the intersection of strategy, technology, and efficiency—consistently identifying opportunities to optimize processes and craft meaningful digital experiences. Known for increasing site traffic and improving user engagement through thoughtful UX and SEO enhancements, I excel in fast-paced environments where cross-functional collaboration, detail orientation, and clear communication are key. Recognized for rapid learning, adaptability, and a strong ability to lead projects from concept to launch—on time and beyond expectations.

Personal Values 

Accountability

Assertiveness 

Authenticity 

Curiosity

Responsibility

Open-mindedness

Flexibility

Creativity

Skills

Wordpress
Contentful
Shopify
AEM
HTML
CSS
Figma
Sketch
Illustrator
Photoshop
Jira
Monday.com
Asana
Hubspot
Marketo
Mailchimp
Sharpspring
Google Analytics
Looker
Mutiny
Drift
Ceros

Education & Certificates

Master of International Economics, Ural State University of Economics
Certified Scrum Product Owner, Scrum Alliance
Front End Web Development, Trident Tech

Online Courses:

Agile Project Management, Google
UX/UI, CalArts
SEO, UC Davis
Google Analytics, Google
Prompt Engineering for ChatGPT, Vanderbilt

Work Experience

Web Product Manager  | Sagepath Reply,  Nov 2024 - May 2025 [Contract]
  • Collaborated with clients to translate business needs into functional and technical product requirements; crafted clear user stories and detailed acceptance criteria.
  • Shaped product vision by identifying technical constraints, and potential blockers early in the development process.
  • Owned and managed the Jira backlog, continuously refining it based on team velocity and stakeholder feedback.
  • Drove Agile ceremonies including backlog refinement, sprint planning, and daily standups.
  • Collaborated with cross-functional teams—including UX/UI designers, developers and QA —to ensure alignment and seamless communication throughout the Software Development Lifecycle (SDLC).
Coursera | Growth Web Producer, Jan 2023 - July 2024
  • Partnered with Marketing and Design teams to deliver high-impact web experiences for campaigns and product launches—e.g., Global Skills Report (1.7K MQLs).
  • Contributed to sprint planning by offering guidance on UX, SEO strategy, and web performance optimization.
  • Drove CRO and personalization initiatives by identifying growth opportunities, designing and implementing A/B tests.
  • Oversaw a seamless CMS migration from WordPress to Contentful—prioritized the backlog in Jira, collaborated with developers, and documented processes in Confluence.
  • Built a scalable production workflow for a 15-member team, reducing project turnaround time by 50%.
  • Led localization efforts by aligning stakeholders, managing timelines, and ensuring timely delivery of global content.
  • Acted as the primary web point of contact for Coursera Enterprise, providing CMS support and building a reusable web template library to drive scalability and consistency.
BGRM | Senior Web Producer, 2018-2022
  • Planned, prioritized, and executed web strategies for 50+ clients, aligning digital initiatives with business goals.
  • Owned end-to-end management of client digital products—ensuring peak performance, consistent content updates, and CMS support across platforms including WordPress, AEM, and Shopify.
  • Leveraged web analytics tools to monitor performance, generating reports to inform optimization decisions.
  • Created wireframes and mockups in Figma, applying UX/UI best practices.
  • Spearheaded the development of a unified project management workflow in Monday.com post-agency acquisition—integrated 3 teams, reduced operational friction, and improved collaboration efficiency by 50%.
  • Contributed to digital marketing efforts by supporting the setup of email funnels and mapping customer journeys.
Doug Shorter Property Management | Web Designer, 2018
  • Overhauled the website through a comprehensive redesign, leveraging best-in-class UX and SEO practices, resulting in an 11% reduction in bounce rate and a notable 46% increase in average session duration.
Park Inn by Radisson | Marketing Manager, 2013-2015
  • Pioneered the establishment of the marketing department from the ground up, implementing global brand strategies.
  • Designed all printing materials for the hotel and the restaurant
  • Organized client appreciation parties
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